In the contemporary era of applying persistent marketing strategies the use of Pinterest as a method of strategic marketing cannot be ruled out. In fact, Pinterest has become a well established and extremely popular medium to create brand awareness and reach a substantial number of people across the globe. The interest provides the most vibrant platform for content marketers to establish their brand and create an opportunity to enhance their business appeal with the use of one of the most powerful mediums of marketing having a base of 1.5 million users who make use of social networking sites on a daily basis.
5 Ways Content Marketers Can Use Pinterest to Drive Traffic
1. Add URLs of Your Website on Your Brand Page
The most effective medium to attract more traffic to your website is to add the URL of your website on your page. This will enhance the opportunity for more people coming to your brand page, to check your website by adding the URL, your website will appear on the top right of the page. This will tremendously help people get connected with you instantly. You can win the credibility of your visitors by verifying your website which will be marked with a tick mark and play a crucial role in attracting your visitors as this tick is the sign of surety that the website belongs to you. This would also provide you the facility of free analytics tool, which can guide you precisely about how much traffic you have generated and furthermore, how it can be improved.
2. Utilization of Images on Your Website
The addition of images on your website is required in order to make it more appealing to your users. This would enable them to share more images from your webpage and you can get maximum traffic. You can optimize your page by adding the most popular images to generate interest among users. It’s an extremely viable option to add the taller images in your Pinterest account as these images receive re-pins quickly, which improves the traffic on your website. You can also add the name of the company or the address of the website which incorporates the info graphics and quotes to enhance the credibility of your images.
3. Use of ‘Pin It’ Button
Another popular technique of driving more traffic to your website is to add the ‘Pin It’ button on your web page which would help the visitors to share their favorite pics with their social circles. Moreover, if you share pins at the most appropriate times when the majority of the people are online, ideally from 8 pm to 1 am and 2 pm to 4 pm in the afternoon, then you would definitely attract more traffic to your website.
4. Adding Videos, Podcasts and Slide shares
To enhance usability you can add videos from YouTube or Vimeo videos by simply clicking the “share” button and “pin it” button to add it in your Pinterest account. You can simply pin your video like any other pin and attract your target base of customers. You can add podcast to your webpage to improve visibility of your website as adding the lead in of the podcast episodes can be easily pinned which should be around of 30 seconds timeframe. It would be much effective if you create boards for your podcast episode to get it precisely done. You can also use the slide share option,to click it and pin it to optimize your web pages. In fact, effective visual content marketing is what makes your content look more attractive and can generate more leads as well.
5. Utilize SEO for Better Results
You can optimize your web page by making use of SEO tactics by using long tail keywords along with images carrying the keyword file name. You can also add pins in the descriptions of your images with keywords. This will help in better optimization of your website. Moreover, connecting your website to Face book, Twitter, Google+ would lead to a substantial increase in the number of people viewing your website and get you even more followers.
Therefore, by making the precise use of these techniques, you can drive more traffic to your website.